Rolex Icon Store: opening a flagship store in Hong Kong Airport

Six months Rolex opened a huge flagship in Hong Kong Chep Lap Kok airport. Now, all passengers who depart to Paris from Terminal 1 will not be able to miss this huge store, the "Store Icon", installed on two floors dedicated to the brand to the Crown.

Between Rolex and Hong Kong, it is a long story. The Genevan watchmaking brand is present in the former British colony for decades... Indeed, the famous luxury brand Lane Crawford began to market Rolex timepieces as early as the 1930s, shortly after the birth of the brand in Europe. Then in 1954, it is the Swiss Winkler & Co which became an official distributor of the Geneva watchmaker.

In the mid-1960s, Rolex opens its first service in the former British colony and in 1967, Rolex Hong Kong Limited is officially created. Ten years later, the brand has the Crown settled in its current location (which have just been renovated), overlooking Victoria Harbour. At the time, it was the tallest skyscraper in Hong Kong.

Nothing surprising, therefore, that you cross in any Hong Kong illuminated signs (often vintage) and Fake Rolex shops (often brand new). The brand is omnipresent in the city and the wrists of Hongkongers who prefer it to any other Swiss watchmaker. Simple driver of tram to living billionaire in his villa in the Peak.

Wandering the streets of the Central District on Hong Kong Island, between the smell of dried fish small stalls and shops of famous brands, one quickly realizes that the inhabitants of this megalopolis over seven million people are fine "equipped with" Oyster of all kinds. In an hour's stroll about, between of greeting Road and Connaught Road, could count by less than 40 people wearing a Rolex!

For years, the Hong Kong Airport, regularly ranked among the best in the world (and third in numbers of passengers per year), lived in the time of Rolex. Large clocks of style Datejust greeted the passengers upon their arrival and accompanied them until their departure. However, the Crown mark has disappeared from Chep Lap Kok in 2013 for the benefit of his great rival Omega who recovered this particularly prestigious contract.

However since six months, Rolex has taken a beautiful revenge by opening its "Store Icon" with his partner Dickson Watch & Jewellery. A huge store of two floors in the colours of the mark (beige and green) solely devoted to the Datejust, Daytona, GMT, Submariner, etc. Impossible to not notice if you take the aircraft departing from Terminal 1, shop is located just before the different gates (including to take the flight from Paris with Air France).

Before the fair's Basel 2010, noise from corridors announced a new Rolex Explorer 2... And well Finally, it is actually a new Rolex Explorer the Genevan brand has just presented, but an Explorer '1 '. That of 'base' takes 3 mm from a 36 mm (ref 114270) to a 39 mm case (ref 214270) case.

But before submitting more detailed this new model, back in a few words on the history of the Rolex Explorer... One of the unavoidable catalog Rolex a Rolex icon and one of the first Oyster for men to have been adopted by the women there are ten years...

Edmund Hillary, the New Zealand giant of 1.90 meter, former beekeeper Replica rolex watches, who defeated the Everest and its 8,848 meters may 29, 1953, in the company of his friend, sherpa Tensing Norgay, died January 11, 2008, at the age of 88 years at the Hospital of Auckland (New Zealand) of the consequences of a heart attack.

But for all lovers of Rolex, the name of Sir Edmund Hillary will remain indefinitely attached to the Model Explorer was created, says the website of Rolex, following the first successful ascent of Mount Everest. Indeed, it is necessary to know that in the early 1950s, the Genevan brand begins to create its first professional watches.

She then supports some adventurers as "sponsor" of the British expedition by equipping some of its members. Watches functioned with the highest precision during all the adventure, despite extreme temperature differences and violent and repeated shocks. Today, the Rolex was the sherpa Tensing Norway expedition 1953, lies at the Rolex Geneva Museum.

This model of 36 mm without date is immediately recognizable thanks to its black dial, its wide triangle at 12 o'clock, its photoluminescent instead the index 3/6/9 numerals and its type hour hand Star 'Mercedes '. History also wants that this watch is extremely resistant to temperature differences, working without problem from with a specific oil.

Under the progressive "rejuvenation" of its collections, the Genevan brand introduced this year a brand new Rolex Explorer. Carved from a block of 904L steel with exceptional anti-corrosion properties, it asserts itself in a casing slightly expanded 39 mm (vs. 36 mm), offering additional comfort to the look and to wear.

Equipped with a mechanical self-winding movement (caliber Rolex 2132, 48-hour power reserve, certified COSC) equipped with rotor Perpetual, the spiral Hairspring and Paraflex shock absorbers, it offers itself to new heights of chronometric precision and resistance to extreme conditions, posing resolutely in instrument of measuring the time reliable and robust.